28th February 2011
Every brand that is sheltered beneath the marketing umbrella can create its own unique story. It takes a conglomeration of the right opportunity, technique, tool & practice to unfold a successful brand story. Since the channel of advertising plays an imp...
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24th February 2011
It is a well noted fact that Outdoor Advertising is a larger than life approach of brand promotion widely adopted by various brand owners. Outdoor Advertising approaches are quite different from other modes of brand promotion. From conceptualizing the bra...
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22nd February 2011
Outdoor Advertising is one of the accustomed modes of brand promotion. Outdoor Advertising practices in India are preferred by most of the brand owners. In this blog, let us familiarize how OOH Advertising practices accustom brands and customers and provi...
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18th February 2011
The history of outdoor advertising is traced back decades ago. Despite being the oldest medium of brand promotion, the impact of OOH Advertising is still rich and effective. It really doesn’t matter how old the mode of advertising practice is, what is imp...
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15th February 2011
The name, logo, tagline, particular ad message all these play an important role while launching an outdoor advertising campaign of a brand. Amongst all these, the brand logo is one of the important factors to be considered. A striking logo assists the ove...
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09th February 2011
For decades, outdoor advertising practices have been continuously used as one of the proven and effective means of brand promotion by various brand owners. Even in contemporary brand advertising, OOH Ads still work as one of the best means to promote a br...
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05th February 2011
We are already aware that an advertising campaign is meant to update, instruct, persuade and finally influence the target customer to buy or purchase your brand. However, taking into consideration the market scenario, it is not a child’s play launching an...
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26th January 2011
Ever launched an outdoor ad campaign for your brand? If you are a newbie in this advertising practice, you need to understand the ABC of promoting your brand through outdoor media. Outdoor advertising has the capacity to drive sales for your product effec...
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18th January 2011
The main purpose of any advertising campaign is to provide a sizzling impact on customers which is possible only through the usage of a unique creative theme, idea, approach, tool or technique. Through this blog, let us find out whether brand advertising ...
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06th January 2011
Tactics of Mall AdvertisingMall Advertising or advertising in and around shopping malls is one of the latest avenues of outdoor mode of brand promotion. The rising tide of mall culture in India, the burgeoning market, the booming economy of the country- a...
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06th January 2011
It is a brand conscious world today. Advertising provides a huge impact in the brand marketing activities. Various channels of advertising provide brand information to customers through rich and customized advertising mediums. With a boom in technological...
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13th December 2010
Mumbai, the bustling capital city of Maharashtra is also the most populous city in India as well as the second most populous city in the world. Earlier known as Bombay, the city is the commercial/ business hub of the country. The presence of various busin...
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02nd December 2010
A tailor-made outdoor ad campaign is one of the significant measures to promote and popularise your brand or business in the market place. Devising a custom-made promotion campaign requires a hefty budget as compared to a mundane promotion campaign. In ou...
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03rd November 2010
What is Advertising?
Any promotional idea of a brand, service or business which targets a defined target group or groups through a media vehicle comes under advertising. The methods and measures of one promotion activity of a brand may vary from anothe...
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18th October 2010
Outdoor advertising (also known as OOH advertising) is one of the widely used mediums of brand promotion. The OOH trend of brand promotion has been continuously hitting the attention of innumerable number of brand owners. From shopping mall to airports an...
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